Home » Projects » Google – InsightsMENA.comGoogle – InsightsMENA.com
Client
Project Name
InsightsMENA
Client URL
Category
Creative Solutions
Type
Custom Application Development Website Design & Development
The Project
InsightsMENA.com is an initiative from Google to provide publicly available research that offers statistics and insights into the MENA region's internet usage patterns. The website platform, www.insightsmena.com, provides a tool to easily understand the online behaviors of consumers in the five key MENA markets: Egypt, Jordan, Morocco, Saudi Arabia and the UAE. It provides information about Media Usage, Internet Usage, Mobile, Activities, eCommerce and Online Attitudes. The tool can be used to analyze and filter the data to fit the user’s specific needs, including filtering by gender, age and country. Chart types available include viewing this information in pie charts, bar charts and even bipolar charts. The best thing is, users can export the data to excel, png and PowerPoint to use for your own research work.
The data presented in InsightsMENA.com was performed by Nielson through a series of 1,500 face to face interviewees in the different countries.
Bright Creations involvement
Bright Creations were enlisted by Google to design and develop InsightsMENA.com using a mix of the latest technologies including HTML5. Given the positive response to the tool so far, there is discussion on more work on the site for 2011 data.